Course Creators Weekly #70
🗓
October 25th, 2021
- 10 Gold Standards Of Premier CBCs
Alexandra Allen shares 10 gold standards of premier CBCs, David Perell talks with Anthony Pompliano about building an audience, and Nate Kadlac writes about workshops.
10 Gold Standards Of Premier Cohort-Based Learning: How To Level Up Your Course Like Write of Passage
Alexandra Allen shares 10 key tenets of premier cohort-based courses, based on her personal observations in Write of Passage.
Authentic core team, creating an optimal learning environment with great energy
Clarity on the end state, and using that to map the students' learning journey
Empathetic network of mentors, sharing their own experience as representative alumni
Focus on overcoming psychological barriers, addressing them alongside the craft itself
Abundant feedback system, promoting an active and iterative learning process
Seamless logistics, with a Course Director/Manager orchestrating a smooth experience
Clear expectations on cadence, gently pushing students out of their comfort zone
Being in the trenches with students, boosting momentum by participating in activities
POP Teaching Style, sharing personal stories, observations, and fun anecdotes
Built for enduring understanding, and off-boarding that sets students up for success
Check out Alexandra's article to learn more, including examples from Write of Passage for each point! 
P.S. Subscribe to Alexandra's newsletter.
Random Picks from past editions
Growing Your Audience - Anthony Pompliano & David Perell
There's a TON of actionable advice in this 70-minute video from David Perell and Anthony Pompliano. I've tried my best to summarise it in a digestible format (still MUCH longer than my previous summaries)
Audience = the new currency
It takes time & effort—can you do it?
Persistence is the most important thing
Create as much "good enough" content as possible
Focus on one platform at a time
Listen & talk to your audience
Actionable ideas for Twitter
Create 10+ tweets a day
Use spacing, and punctuation
Lists increase virality
Links hurt virality
Reply to and engage with other tweets
Set up your profile / add relevant info
Don't just share links / summarise
Actionable ideas for Email
- Be consistent
Give free value first
Don't be afraid to ask people to subscribe
Promote content before AND after publishing- Share passive links to your content in every email
Upsell, and ask your audience to help you promote
Actionable ideas for YouTube
Use the banner to explain what you do- Don't be afraid of asking people to subscribe
Don't forget SEO for your video within YT- Put passive links to your content in video descriptions
Create an "outro"—ask people to subscribe
Actionable ideas for podcasts
- Persistence wins
Find guests with large audiences
Authors with new books = the perfect candidate
Record audio + video via Zoom
Use a good mic + lighting
Promote with micro content
Add transcripts + notes for SEO
How to accidentally build an online workshop as slowly as possible
Nate Kadlac "accidentally" launched a design workshop by following his curiosity and asking questions. Here's his accidental process:
Find something you're above average at
Add serendipity to your life
Adopt a beginner mindset by creating a human- Offer your above-average knowledge for $$$
Start writing and find your community
Build your curriculum
Host a beta workshop
Validate if you're having fun or not
Launch a less imperfect workshop
Check out Nate's article for more context, so you can apply his ideas to your own life. And, to find out about his 2-day Approachable Design workshop!
