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๐Ÿงฐ Course Creators Weekly #67 ๐Ÿ—“ October 4th, 2021 - The CBC Tech Stack

Dickie Bush shares the Ship 30 for 30 tech stack, Anthony Pompliano talks with Gagan Biyani about the future of education, and Andrew Barry talks with Robin Waite about pricing, productizing, and positioning.

The Tech Stack Powering Ship 30 for 30 The Tech Stack Powering Ship 30 for 30
๐Ÿฆ Twitter Thread ๐Ÿ“ฆ Hosting & Delivery

The Tech Stack Powering Ship 30 for 30

This is the Twitter thread Dickie Bush wished he had when he started Ship 30 for 30, covering their entire tech stack!

I won't mention the tools here, but it's absolutely worth checking out no matter what stage you're at in your course-building journey.

What's covered:

  • ๐Ÿ“‹
  • ๐Ÿ™Œ๐Ÿป
  • ๐ŸŽฆ
    Live sessions
  • ๐ŸŒ
    Landing page
  • ๐Ÿ“
    Course hosting
  • ๐Ÿงฐ
    Internal operations
  • ๐Ÿ“จ
    Email communication
๐Ÿ”— Dickie Bush via twitter.com

IMPORTANT: As Dickie points out, please don't get hung up on the tech stack. Ultimately, what matters is your students' success, not your tools!

๐ŸŽฐ Random Picks from past editions

The Future of Online Education | Gagan Biyani | Pomp Podcast #604 The Future of Online Education | Gagan Biyani | Pomp Podcast #604
๐Ÿ“น Video + ๐ŸŽ™ Podcast โœŠ Cohort-Based Courses

The Future of Online Education | Gagan Biyani | Pomp Podcast #604

Gagan Biyani talks with Anthony Pompliano about the future of online education, cohort-based courses, Maven, and more.

On the education industry:

  • ๐Ÿ”Ÿ
    People have become a lot more optimistic about online learning in the last decade
  • โš–๏ธ
    Traditional education is losing its appeal as costs continue to rise
  • ๐Ÿ“ˆ
    Online education is becoming more viable as online courses improve in quality

On CBCs vs other models:

  • ๐Ÿ’ป
    Cohort-based learning isn't newโ€”the tech to bring them online emerged only recently
  • ๐Ÿ—“
    CBCs have a structure, with specific start and end dates, and people learning together

On CBC communities:

  • ๐Ÿ‘‹๐Ÿป
    People buy courses for the outcomes, but find themselves excited by the community
  • ๐Ÿ’ž
    CBCs have the same magic of making new connections in college or university

On Maven:

  • ๐Ÿ“ฃ
    Maven isn't necessarily a marketplaceโ€”not a marketing engine in the way Udemy is
  • ๐Ÿค
    Maven wants to be your partner, allowing you to focus on your teaching as you scale
  • ๐Ÿซ
    Maven's goal is to build the largest faculty of the best instructors in the world
  • ๐Ÿ”€
    The vision is for people to be able to build cross-functional skills through Maven

Listen to the conversation if you're curious to learn more about Maven, their approach to building the company and their vision for the future! ๐Ÿ‘‡๐Ÿป

๐Ÿ”— Anthony Pompliano + Gagan Biyani via youtube.com

P.S. If you prefer to listen to the conversation in your podcast app, look for episode #604 of the Pomp Podcast.

Robin Waite on Pricing, Productizing, and Positioning Robin Waite on Pricing, Productizing, and Positioning
๐ŸŽ™ Podcast ๐ŸŽ Positioning

Robin Waite on Pricing, Productizing, and Positioning

"Slow down, create space, and charge your worth."โ€”Robin Waite

This conversation between Andrew Barry and Robin Waite is extremely interesting if you're in the coaching business or selling productised services, but also if you're selling online courses. Here are some of my key takeaways:

  • โž•
    Charge more, but only once you know how to position and articulate your value
  • ๐Ÿ
    Start with your goals, and reverse-engineer what you need to get there
  • ๐Ÿ’จ
    Hustle in the early days to build momentum, but know when to slow down
  • ๐ŸŒŠ
    Don't try to catch every waveโ€”qualify your clients, work with ones that are a match
  • ๐Ÿ’ฒ
    Be careful of sharing prices too early in the coaching businessโ€”articulate value first
  • ๐Ÿค
    When charging a premium, share your value prop and prices, then be quietโ€”let it sink

On pricing productised services:

  • ๐Ÿ’ญ
    Need to know: What's the outcome? Over how long? Can you set a fixed price to that?
  • โณ
    Begin by selling at a fixed price, at your standard hourly rate
  • ๐Ÿ†™
    Increase prices to just about too much for clients, and get comfortable with rejections

On pricing online courses:

  • ๐Ÿ’ฐ
    When delivering transformational learning, you can and should charge a premium price
  • ๐ŸŒŸ
    "Raise your game where you can." to help you stand out in an oversaturated market
  • ๐Ÿ”
    Start with your goals, break down the numbers, experiment, get feedback and iterate
  • ๐Ÿ›‘
    Don't get into online courses for the wrong reasonsโ€”it's not passive income
๐Ÿ”— Robin Waite + Andrew Barry via curiouslionlearning.com

Get this stuff weekly ๐Ÿ’Œ

3 articles, videos or podcasts with hours of insights from top creators, packed into a concise, digestible format, to help you build transformational courses! ๐Ÿš€

CCW is no longer published, but you can check out the past editionsโ€”see what you can dig up!

Read past editions

Hey, I'm Merott ๐Ÿ‘‹๐Ÿป

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!