Course Creators Weekly #57 🗓 July 26th, 2021 - Building a Viral Cohort-based Course

Dickie Bush talks with Ish Baid and Will Mannon about Ship 30 for 30 and how it evolved from a simple 30-day challenge into a full-blown CBC within only a few months.

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  Get stuff out there and start iterating—your course will evolve in unexpected ways
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  Treat your course like any other product—solve a specific problem
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  Soften expectations by lowering prices, and overdeliver to engineer viral growth
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  Use your own discretion—not everything I share in CCW applies to everybody
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  Remember people don't necessarily have to finish your course to get value out of it
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  Think about how you can create win-win situations with your audience in public
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  Create a community culture true to your brand, creating affinity amongst members
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  Think about how your alumni can help you grow—mentorship, affiliates, potential hires
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  Think about infinite games—how can people continue getting value from your course?

Pat Flynn shares the one question from Tim Ferriss that changed his life. I'm not telling you what that question is (I want you to watch the video) but I'll share the key takeaway:

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  Stop overcomplicating things—just do the easiest thing you know you can do

What if online courses were like open-world games, simulating the real-life experience of progression, detours, and setbacks?

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  A world of ideas, missions, and learning quests replace traditional, linear curriculums
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  Students explore the world based on their own unique interests and goals
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  OWCs are never complete or "ready"—they're constantly evolving
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  Creators sell access to their world before they begin to build and while iterating
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  There's no "completion" in OWCs—people's stories measure success or failure