Course Creators Weekly #5 🗓 July 27th, 2020 - The Genius of @pjrvs's $200k/year Sales Funnel

Here's how he does it…

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  Well-researched blog articles bring in qualified leads
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  A subscription form captures leads—no selling
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  The first email sets expectations about who it's for
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  Builds interest by sharing his personal success story
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  Presents social proof, builds authority
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  Creates a feeling of scarcity and urgency

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  Be generous—provide free value
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  Create content once, reuse + distribute via multiple channels
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  Have paid products always present, but never pushy
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  Presell your courses—validates your idea, and forces you to deliver
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  Have students already? Use their language to describe your offering
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  Get specific about your promised results
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  Sales isn't slimy if you see it as an invitation
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  Don't overthink your pricing—go with what feels fair
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  Make an effort to appear on other people's platforms
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  Start small

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  Create something people want, AND help build their awareness
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  People may be unaware a problem exists, fully aware of problems AND solutions, or somewhere in between
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  Know where you audience stands on that scale—it affects how you market to them
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  For people who are unaware they have a problem, focus on their pains
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  For people who are aware of problems and solutions, offer case studies and social proof to prove you're the best solution for them
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  Email marketing, webinars, and videos are great ways to build awareness