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๐ŸŒต Course Creators Weekly #46 ๐Ÿ—“ May 10th, 2021 - Stand out with spiky points of view

This week, Wes Kao makes a case for controversial ideas, Thomas Frank talks about creative inspiration, and we learn about Li Jin's "100 True Fans" model.

๐ŸŒต Spiky point of view: Letโ€™s get a little controversial ๐ŸŒต Spiky point of view: Letโ€™s get a little controversial
โœ๏ธ Article ๐Ÿ™Œ Building an Audience

๐ŸŒต Spiky point of view: Letโ€™s get a little controversial

In this article, Wes Kao talks about "spiky" points of view and how they'll help you stand out by bringing out the uniqueness in you.

Biggest takeaways:

  • ๐Ÿ’Ž
    You're unique, with unique points of view shaped by your experiences and intuitions
  • ๐ŸŒต
    A spiky point of view is surprising and controversial, yet honest and true to you
  • ๐Ÿ—ฃ
    To stand out, bring out your spiky points of viewโ€”share them with the world
  • ๐Ÿ˜ฒ
    Create 'aha' moments for your audience by helping them see problems in a new light
  • โœŠ
    Believe in them, enough to advocate for, but be ok with and welcome disagreements
  • โ›
    Start with generic ideas, and keep refining to arrive at your spiky points of view
  • ๐Ÿ’ญ
    Share your truth, and start a conversation, but don't look for everyone's agreement

Some of Wes's spiky points of view:

  • ๐Ÿ‘ฏโ€โ™‚๏ธ
    As an online teacher, you need to be 50% instructor, 50% entertainer
  • ๐Ÿ™…๐Ÿป
    Prototyping is often unnecessary and way too slowโ€”scenario plan instead

Check out the article for more details, examples, and Wes's thought-provoking questions to bring out your own spiky points of view! ๐Ÿ‘‡๐Ÿผ

๐Ÿ”— Wes Kao via weskao.com
This is why you donโ€™t feel inspired This is why you donโ€™t feel inspired
๐Ÿ“น Video ๐Ÿ’ก Creativity

This is why you donโ€™t feel inspired

As a course creator, you need to find creative, interesting ways to engage and inspire your audience. Plus, it's hard to come up with content ideas without some creative inspiration.

In this beautifully done video, Thomas Frank talks about "exploration" and how it can help you feel more creatively inspired.

  • ๐Ÿ”ต
    Explore and make new experiences, collecting more dots that you can later connect
  • ๐Ÿ“š
    Broaden the scope of what you consume in books, movies, people you talk to, etc
  • ๐Ÿ”€
    Get out, learn and experience new things from a variety of sources
  • ๐Ÿคฉ
    Follow your interestsโ€”don't force exploration, but try to get out of your comfort zone
  • ๐Ÿ‘Œ๐Ÿผ
    Study the people you admireโ€”the things that inspired them will likely interest you too
  • ๐Ÿ”ฆ
    Understand the exploration-exploitation dilemmaโ€”be constantly exploring
  • โœ‹๐Ÿฟ
    Don't pass up an opportunity up without asking 'why' first, or because you're afraid
  • ๐Ÿ›ฃ
    Be aware of the labels associated with youโ€”don't feel pressured to "stay in your lane"
  • ๐Ÿ“ฆ
    Don't let labels give you tunnel vision and put you in a safe, but uninspiring box

Check out the video for inspiring stories and examples from Thomas's own life! ๐Ÿ‘‡๐Ÿผ

๐Ÿ”— Thomas Frank via youtube.com
100 True Fans 100 True Fans
โœ๏ธ Article ๐Ÿ™Œ Building an Audience

100 True Fans

Li Jin takes Kevin Kelly's 1000 True Fans model a step further.

  • ๐Ÿ’ฏ
    You may only need 100 true fans to build a sustainable $100K business, butโ€ฆ
  • ๐Ÿ†
    Earning $1K a year per fan (on average) requires you to deliver meaningful value
  • ๐Ÿ’ฒ
    Use segmentation and tiered pricing to offer extra value for more $$ to your super-fans
  • ๐Ÿ’Ž
    Go niche with differentiated content + access to a network of like-minded individuals
  • ๐Ÿ”บ
    Price your course higher, motivating students to derive max value (I think differently)
  • ๐Ÿ‘‘
    Offer super-fans exclusive access to you + recognition and status in your community

Check out Li's article for more details, examples, and some actual revenue numbers! ๐Ÿ‘‡๐Ÿผ

๐Ÿ”— Li Jin via li-jin.co

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Hey, I'm Merott ๐Ÿ‘‹๐Ÿป

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!