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πŸ™Œ Course Creators Weekly #4 πŸ—“ July 20th, 2020 - Building & Growing Your Audience

This week I've got a 70-minute video for you that's worth every second of it, and as before, I've tried to summarise it as much as I can. Enjoy the read, but if you can find the time, I highly recommend watching the entire video! πŸ™‚


Growing Your Audience - Anthony Pompliano & David Perell Growing Your Audience - Anthony Pompliano & David Perell
πŸŽ™ Podcast πŸ™Œ Building an Audience

Growing Your Audience - Anthony Pompliano & David Perell

There's a TON of actionable advice in this 70-minute video from David Perell and Anthony Pompliano. I've tried my best to summarise it in a digestible format (still MUCH longer than my previous summaries)

  • πŸ’²
    Audience = the new currency
  • 🐌
    It takes time & effortβ€”can you do it?
  • πŸ”
    Persistence is the most important thing
  • β™Ύ
    Create as much "good enough" content as possible
  • 🎯
    Focus on one platform at a time
  • πŸ‘‚
    Listen & talk to your audience

Actionable ideas for Twitter

  • πŸ”Ÿ
    Create 10+ tweets a day
  • βœ…
    Use spacing, and punctuation
  • ⬆️
    Lists increase virality
  • ⬇️
    Links hurt virality
  • πŸ’¬
    Reply to and engage with other tweets
  • πŸ‘€
    Set up your profile / add relevant info
  • πŸ”—
    Don't just share links / summarise

Actionable ideas for Email

  • πŸ”
    Be consistent
  • πŸ†“
    Give free value first
  • πŸ™πŸ»
    Don't be afraid to ask people to subscribe
  • πŸ“£
    Promote content before AND after publishing
  • πŸ”—
    Share passive links to your content in every email
  • πŸ’°
    Upsell, and ask your audience to help you promote

Actionable ideas for YouTube

  • πŸ“Œ
    Use the banner to explain what you do
  • πŸ™πŸ»
    Don't be afraid of asking people to subscribe
  • πŸ”
    Don't forget SEO for your video within YT
  • πŸ”—
    Put passive links to your content in video descriptions
  • πŸ“Ή
    Create an "outro"β€”ask people to subscribe

Actionable ideas for podcasts

  • πŸ”
    Persistence wins
  • πŸ—£
    Find guests with large audiences
  • πŸ“–
    Authors with new books = the perfect candidate
  • ⏺
    Record audio + video via Zoom
  • πŸŽ™
    Use a good mic + lighting
  • 🎬
    Promote with micro content
  • πŸ—’
    Add transcripts + notes for SEO
πŸ”— David Perell via youtube.com
What are you optimizing for in your life? What are you optimizing for in your life?
✏️ Article 🧠 Mindset

What are you optimizing for in your life?

This is a personal essay from Barrett Brooks, and although it's not about online courses, I think it talks about something every entrepreneurβ€”including course creatorsβ€”should be thinking about. Here's my take:

  • βš›οΈ
    Our life is made up of moments + our in-between habits and routines
  • 🌟
    Our habits and routines are there to help us create those moments
  • πŸ“ˆ
    Define what "enough" means to you, or you'll be stuck in the in-betweens, chasing more
  • πŸ’Ÿ
    Take the time to be present and really experience your moments
πŸ”— barrettbrooks.com
Louis Nicholls’ notes for creating his new course Louis Nicholls’ notes for creating his new course
🐦 Twitter Thread 🧩 Structure & Design

Louis Nicholls’ notes for creating his new course

  • ❓
    Start by defining who in your audience would benefit the most from your content
  • 🎯
    Define your audience's aspiration / who do they want to be?
  • πŸ›‘
    Define what's stopping them from being/becoming that person?
  • πŸ€”
    What worries/objections might they have about your course?
  • βœ…
    Design your sales copy and course content to address the above
πŸ”— Louis Nicholls via twitter.com

Get this stuff weekly πŸ’Œ

3 articles, videos or podcasts with hours of insights from top creators, packed into a concise, digestible format, to help you build transformational courses! πŸš€

CCW is no longer published, but you can check out the past editionsβ€”see what you can dig up!

Read past editions

Hey, I'm Merott πŸ‘‹πŸ»

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!