Course Creators Weekly #4 🗓 July 20th, 2020 - Building & Growing Your Audience

There's a TON of actionable advice in this 70-minute video from David Perell and Anthony Pompliano. I've tried my best to summarise it in a digestible format (still MUCH longer than my previous summaries)

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  Audience = the new currency
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  It takes time & effort—can you do it?
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  Persistence is the most important thing
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  Create as much "good enough" content as possible
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  Focus on one platform at a time
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  Listen & talk to your audience

Actionable ideas for Twitter

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  Create 10+ tweets a day
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  Use spacing, and punctuation
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  Lists increase virality
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  Links hurt virality
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  Reply to and engage with other tweets
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  Set up your profile / add relevant info
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  Don't just share links / summarise

Actionable ideas for Email

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  Be consistent
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  Give free value first
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  Don't be afraid to ask people to subscribe
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  Promote content before AND after publishing
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  Share passive links to your content in every email
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  Upsell, and ask your audience to help you promote

Actionable ideas for YouTube

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  Use the banner to explain what you do
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  Don't be afraid of asking people to subscribe
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  Don't forget SEO for your video within YT
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  Put passive links to your content in video descriptions
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  Create an "outro"—ask people to subscribe

Actionable ideas for podcasts

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  Persistence wins
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  Find guests with large audiences
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  Authors with new books = the perfect candidate
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  Record audio + video via Zoom
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  Use a good mic + lighting
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  Promote with micro content
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  Add transcripts + notes for SEO

This is a personal essay from Barrett Brooks, and although it's not about online courses, I think it talks about something every entrepreneur—including course creators—should be thinking about. Here's my take:

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  Our life is made up of moments + our in-between habits and routines
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  Our habits and routines are there to help us create those moments
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  Define what "enough" means to you, or you'll be stuck in the in-betweens, chasing more
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  Take the time to be present and really experience your moments

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  Start by defining who in your audience would benefit the most from your content
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  Define your audience's aspiration / who do they want to be?
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  Define what's stopping them from being/becoming that person?
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  What worries/objections might they have about your course?
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  Design your sales copy and course content to address the above