Course Creators Weekly #30
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January 18th, 2021
- What Does "Adding Value" Really Mean
This week, Pat Flynn talks about adding value, Wes Bos talks about fair pricing through Parity Purchasing Power, and Jacques Hopkins talks about online course platforms! 
What Does "Adding Value" Really Mean?
Start by listening and acknowledging people—sometimes that's all it takes
Niche down, so you can uncover specific problems a specific group of people face
Make a list of people in your market + where they hang out, so you may reach them- Find out what's important to them, and how you can help them reach their goals
Understand the Curse of Knowledge—your "basic" knowledge could be invaluable
Play the long game—it takes time
Parity Purchasing Power
Parity Purchasing Power is about affordable and fair pricing for as many people as possible, regardless of where they live and how much they earn.
Here's why Wes Bos offers PPP discounts on his courses:
Make your content accessible to people all around the world—impact more lives
Cut down on piracy and credit card theft: less revenue > lost revenue
Sell more—PPP is about affordability, so it can actually lead to more sales
Save on time and effort of generating custom coupons
If you want to learn more, check out the blog post, or listen to this episode of the Syntax.fm podcast.
Interested in offering PPP? Check out Parity Bar.
What Online Course Platform I'm Moving To
Jacques Hopkins had his Piano course hosted on ClickFunnels for years, and only recently he decided it was time to switch. That's what he talks about in this episode. Here are my key takeaways:
- Your choice of platform isn't important, so long as your students get results
If you want community, having your course + community together can be a big plus
Consider if a branded mobile app is something your audience needs or cares about
If you're just starting out, stick with simple choices that require the least upfront work
Consider your students' taste + needs—pick what's right for you and them
In case you're wondering (aren't you?), Jacques went with something I've never heard of before, and neither had he: BuddyBoss. There's a lot of context behind that choice, so if you're interested to know more, I suggest having a listen! 
