Course Creators Weekly #3 🗓 July 13th, 2020 - Refactoring UI: Concept to Launch

Adam Wathan and Steve Schoger discuss Refactoring UI, books, and online courses

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  Audience first
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  To build an audience, be genuinely helpful
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  Looking for an idea? Find a frustrating problem
• Share your best content freely (
  no "lead magnets")
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  Want to write a book? Maybe position it as a course
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  There'll always be people who complain—accept that
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  Pre-launch, discount higher tiers more
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  Lower your expectations for your first launch
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  A landing page is not necessarily validation

This is a short, 12-minute video.

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  Walk backwards
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  Define student outcomes (use ACTION verbs)
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  Map topics/lessons to outcomes
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  Design assignments/tasks specific to outcomes

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  Pick a topic you love + good at + experienced in
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  Ensure there is demand + competition
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  Set clear outcomes to attract ONLY the RIGHT students
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  Gather content based on learning outcomes
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  Group content + outline structure
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  Decide content format + student experience
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  Record/edit your lessons
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  Choose where/how to host
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  Price your course (I'd say sooner)
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  Launch + forever marketing (again, I think this must be sooner + prelaunch sales)