Course Creators Weekly #20 🗓 November 9th, 2020 - How To Deal With Self-Doubt and Imposter Syndrome

If self-doubt and impostor syndrome are something you frequently deal with (who doesn't?), this is for you.

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  Hard truth: self-doubt doesn't go away—you can learn to deal with it, not eliminate it
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  Your confidence will grow over time, but only if you forever stay in your comfort zone
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  Are you going to regret NOT doing something? Use that as your fuel
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  Stop comparing yourself to everyone who's ahead of you—focus on you
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  Learn to get started with your projects, despite your feelings of doubt
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  Don't assume how people will respond—you won't know until you try, but…
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  Don't take rejections personally—there's context behind every response
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  Take a long-term view, where failures are a part of the story/something to reflect on

Finally, a question for you (credit goes to Caroline):

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  Do you want the dream, more than you fear the reality of what it takes to get there?

This podcast was recorded nearly two years ago, before transistor.fm became Justin's full-time focus, but there are a few golden nuggets in there that are even more relevant today:

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  You can't copy someone else's journey—you must figure out your own
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  Don't start creating a course until you've proven demand
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  Going from zero to one is most people's biggest hurdle—help them get past that
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  Start by teaching live—you'll learn a lot about what works and what doesn't
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  Choose your business model—e.g. affordable self-paced vs premium group program
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  Offer multiple tiers, if you can, but don't let it stop you from launching

Creating a Sales Page

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  Craft your course promise first, including the transformation and who it's for
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  Use a story to frame the problem and position your product as the solution
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  Include bonuses to increase the perceived value of your course
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  Add your bio to show credibility
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  Use a clear call-to-action like 'Sign Up Now' or 'Join Today'

Creating a Lead Magnet

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  You may offer a free PDF download, a mini-course, a webinar or an audio guide
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  Make sure the content can be consumed and implemented quickly for a quick win

Creating an Email Sequence

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  The aim is to inform, attract, and encourage subscribers to eventually buy your course
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  With every email, make sure you're providing free but valuable, actionable content
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  Build trust before you start sending promotional emails

Creating Social Media Content

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  Choose 1–3 platforms that your audience uses—meet them where they are
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  Post consistently by repurposing your other free content
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  Be you, let your personality show, and ask questions to encourage engagement

Using Webinars to Sell

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  Practice, a lot, until you're confident enough to present without notes
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  Ditch the script—you need to show your personality, not sound like a robot
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  Don't overwhelm your audience with too much content + let them want more

You'll find more details and examples within the article itself.