Course Creators Weekly #15 🗓 October 5th, 2020 - 3 reasons why online courses fail

Here are the 3+1 reasons DSG shares with us in this video, and how to avoid them. I recommend watching the entire thing—it's only about 30 minutes and full of good advice.

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  Reason #0: Limiting beliefs, untruths, assumptions, bad info—avoid them
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  Obsessing over the wrong things: e.g. naming your course, what tech to use
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  Obsess over the RESULTS for your students
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  Going way too broad for your topic and/or your audience
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  Be specific and dive deep on topic, audience, or both
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  No launch schedule, no ongoing sales, no deadline
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  Have a launch schedule and specific deadlines to drive action

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  Find ways to present students with content around their individual growth areas
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  Understand your audience to create personally relevant and engaging content
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  Allow and encourage freeform, practice-based learning beyond fixed curriculums

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  The types of content change over time, but messaging through storytelling doesn't
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  Five Ps of story: person, problem, plan, perspective [shift], payoff [results]
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  Dissect your own story to design a path to success and results for your students
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  Avoid selling early—earn your customers' love and trust by providing free value first
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  Simplify your videos, and focus on a single end result or CTA per video
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  Keep videos short, only using longer videos further down in your customer journey
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  Invest in audio before video—poor audio will make your video look bad
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  You might be able to use your phone for video—just get a tripod
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  Use good lighting—face a window for natural lighting, if you can
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  Get clear on who you serve—you must like them + solve a problem for them
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  Don't compare yourself to people with lots of practice and experience